I've been reading "The Paradox of Choice" by Barry Schwartz. (The link will let you read the first few pages of the book.) Right from the first page, I was hooked. Barry develops his thesis that, although we are conditioned to think more choice is better, in fact, it turns out that too much choice is a real impediment.
In particular, his concept of "satisficers" and "maximizers" makes so much sense. Our overwhelming number of choices can actually paralyze us! Fascinating reading.